Júlia D. Andula
01. Introduction
I believe that to integrate technology in our lives, we have to make sure that products are designed with real people in mind. For almost 6 years in product design, I have collaborated with people globally and design digital solutions following this belief.
My approach is human-centered, data-based, and guided by empathy, curiosity, and critical thinking. I aim to balance user needs, business goals, and technical feasibility, always working toward meaningful outcomes by aiming for solving the root cause instead of symptoms.
02. Projects
My work is rooted in product development and process design. While I’m not a traditional UI designer, I bring strong skills in wireframing and accessibility, paired with a mindset that focuses on UX, system thinking and complex workflows. The projects below showcase this approach.
I’ve worked within company constraints such as established design systems, backend limitations, and technical dependencies. My focus has been on creating designs that balance feasibility, reliability, and validity, often in collaboration with multidisciplinary teams. Although my influence on UI has been limited, it was my role to ensure that solutions are practical, functional, and deliver value.
Calendar Enhancement
Initiative | Led the end-to-end research and design for a calendar refresh initiative, improving usability, efficiency, and overall user experience for a more actionable platform, while supporting a unified, omni-channel workflow.
Post Details View
Concept | This project aimed to fix confusing workflows in a social media tool by giving users clearer information and more confidence when publishing posts.
Conversion Flow
Strategy | Collaborated on a strategic initiative to design a conversion flow, bridging broad audiences to individual customer relationships and creating a seamless, measurable experience that drives business outcomes.
From Zero to Personas
Persona building | A cross-functional initiative to create data-driven, role-based user personas, to better inform product and marketing decisions across the organization.
Unifying a Digital Ecosystem
Rebranding | Coordinated multiple teams to streamline and unify a complex product ecosystem, establishing a consistent and cohesive brand identity across a large-scale organizational rebranding effort.
03. Way of working
For me, communication and adaptability are two important bricks that form the foundation for a smooth way of working and remain essential throughout the entire product lifecycle.
Effective collaboration
...across time zones and cultures, working synchronously and asynchronously with global teams.
Supporting multiple scrum teams
...to bring strategy to life, guiding implementation without directly managing development.
Using scoring models and structured frameworks
...to represent design at roadmap planning, work prioritization, and decision-making.
04. References
